NEW CAMPAIGN - Freedom, solidarity, respect - "Wickert meets BILL KAULITZ" on 10 December
BILL KAULITZ took part on this project while they stayed in Germany and he gave a new EXCLUSIVE ten-minutes INTERVIEW which will be released on December 10 (next Monday) on the campaign website!!! (MORE DETAILS BELOW)
Berlin (ots) - In an interview with Ulrich Wickert says Bill Kaulitz of "Tokio Hotel" after two years of self-imposed media abstinence over the price of freedom, and the tennis player Andrea Petkovic talks about solidarity, and on whom they can rely on when the process does not even , the actor Hannes Jaenicke urges respect for nature and for civic engagement.
On 10 December 2012 started a campaign called "Wickert meets ...", for which the agency Heimat, Berlin, has produced on behalf of the cooperative financial cooperative banks, a number of spots in an unusual format. Ulrich Wickert, who represented in 2011 as a brand ambassador, the values of the cooperative banking group meets, now Bill Kaulitz, Andrea Petkovic and Hannes Jaenicke.
This created authentic conversations about values that were shot without dialogue script in places that fit the biography of the respective protagonists: Bill Kaulitz in the Master's Hall of Berlin's Hansa Studios, Hannes Jaenicke on an old farm in Brandenburg and in Offenbach Tennis Club, where the careers of Andrea Petkovic began.
The selection of the three donor interview was conducted mainly along content criteria, but by the choice of the interlocutors are also younger people to be involved in the discussion of values.
"We want to show the films that values hold together our society and yet are distinctly personal, very differently and lived. Values play not only for the individual owner an important role, but also for companies. Operative form is since it was founded by social reformer values such as reliability, solidarity and trust in the foreground. This is reflected for example in sustainability and customer-oriented banking operations of credit unions, "says Uwe Fröhlich, President of the Association of German Cooperative Cooperative Banks (BVR).
The interest of the cooperative financial cooperative bank of values and how they are now understood by different people will define the campaign: "The prominence of our present party helps the format" does Wickert ... "to establish, but we want even more get closer to the people, "announced Marc Weegen, head of brand communications at BVR. Therefore, in the coming year also apply to each of its opinion and its values as an interlocutor for Ulrich Wickert.
The campaign, "Wickert meets ..." starts on Monday, 10 December 2012 online, the TV and the print Flights start in high-reach environments, then from Monday 17 December. The three interviews with Bill Kaulitz, Andrea Petkovic and Hannes Jaenicke are seen as ten-minute films on the campaign website: www.werte-create-werte.de
On 10 December 2012 started a campaign called "Wickert meets ...", for which the agency Heimat, Berlin, has produced on behalf of the cooperative financial cooperative banks, a number of spots in an unusual format. Ulrich Wickert, who represented in 2011 as a brand ambassador, the values of the cooperative banking group meets, now Bill Kaulitz, Andrea Petkovic and Hannes Jaenicke.
This created authentic conversations about values that were shot without dialogue script in places that fit the biography of the respective protagonists: Bill Kaulitz in the Master's Hall of Berlin's Hansa Studios, Hannes Jaenicke on an old farm in Brandenburg and in Offenbach Tennis Club, where the careers of Andrea Petkovic began.
The selection of the three donor interview was conducted mainly along content criteria, but by the choice of the interlocutors are also younger people to be involved in the discussion of values.
"We want to show the films that values hold together our society and yet are distinctly personal, very differently and lived. Values play not only for the individual owner an important role, but also for companies. Operative form is since it was founded by social reformer values such as reliability, solidarity and trust in the foreground. This is reflected for example in sustainability and customer-oriented banking operations of credit unions, "says Uwe Fröhlich, President of the Association of German Cooperative Cooperative Banks (BVR).
The interest of the cooperative financial cooperative bank of values and how they are now understood by different people will define the campaign: "The prominence of our present party helps the format" does Wickert ... "to establish, but we want even more get closer to the people, "announced Marc Weegen, head of brand communications at BVR. Therefore, in the coming year also apply to each of its opinion and its values as an interlocutor for Ulrich Wickert.
The campaign, "Wickert meets ..." starts on Monday, 10 December 2012 online, the TV and the print Flights start in high-reach environments, then from Monday 17 December. The three interviews with Bill Kaulitz, Andrea Petkovic and Hannes Jaenicke are seen as ten-minute films on the campaign website: www.werte-create-werte.de
SOURCE: finanznachrichten.de
ENGLISH BY Lizzi BK Tarducci
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Berlín (ots) - En una entrevista con Ulrich Wickert dice que habló sobre la solidaridad con Bill Kaulitz de "Tokio Hotel" después de dos años de abstinencia autoimpuesta con los medios de comunicación sobre el precio de la libertad, y con la tenista Andrea Petkovic, y en lo que se basa cuando el proceso no está uniforme, el actor Hannes Jaenicke pide respeto por la naturaleza y por el compromiso cívico.
El 10 de diciembre 2012 comenzará una campaña llamada "Wickert cumple ...", para el cual la agencia Heimat, Berlin, ha producido en nombre de los bancos cooperativos financieros, un número de puntos en un formato inusual. Ulrich Wickert, que representó en 2011 como embajador de la marca, los valores del grupo bancario cooperativo reúne, ahora a Bill Kaulitz, Andrea Petkovic y Hannes Jaenicke.
Esto creó conversaciones auténticas acerca de los valores que fueron fusilados sin guión en los lugares que se ajusten a la biografía de los protagonistas respectivos: Bill Kaulitz en el Salón del Maestro de Hansa de Berlín Studios, Hannes Jaenicke en una antigua granja en Brandenburgo y en Offenbach Tennis Club, donde el carrera de Andrea Petkovic comenzó.
La selección de los tres invitados de honor fue conducida principalmente a lo largo de los criterios de contenido, pero porque la elección de los interlocutores más jóvenes se involucren también en la discusión de los valores.
"Queremos mostrar que los valores de las películas mantienen unida a nuestra sociedad y sin embargo son claramente personales, muy diferentes, y vividas. Valores no son sólo para el propietario individual de un papel importante, sino también para las empresas. La forma operativa es desde su fundación por factores sociales reformadores de valores tales como la fiabilidad, la solidaridad y la confianza en los conocimientos adquiridos. Esto se refleja por ejemplo en materia de sostenibilidad y orientadas al cliente en las operaciones bancarias de ahorro y crédito ", dice Uwe Fröhlich, Presidente de la Asociación Alemana de Bancos Cooperativos Cooperativa (BVR).
El interés de la cooperativa bancaria financiera de los valores y la forma en que se entiende ahora por cada quien lo define la campaña: "La importancia de nuestro partido presente ayuda con el formato" dice Wickert ... " a establecer, pero queremos llegar aún más cerca de la gente", anunció Marc Weegen, jefe de comunicaciones de la marca en BVR. Por lo tanto, en el próximo año también se aplican a cada uno su opinión y sus valores como un interlocutor para Ulrich Wickert.
La campaña "Wickert cumple ..." comienza el Lunes, 10 de diciembre 2012 online, en la televisión y los Vuelos de inicio de impresión en entornos de alto alcance, después del lunes 17 de diciembre. Las tres entrevistas con Bill Kaulitz, Andrea Petkovic y Hannes Jaenicke serán vistos como películas de diez minutos en la web de la campaña: www.werte-create-werte.de
TRANSLATED BY ANIITA - TOKIO HOTEL ALIENS SPAIN
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